Over the past few years, podcasting has exploded. According to a study by Infinite Dial, in 2019, 169 million people in the US alone, reported to have listened to a podcast in the past week. And those US podcast listeners are listening to an average of 7 podcasts per week. Since the pandemic, podcast downloads have increased by 40%. It’s clear that podcasts have officially entered the mainstream.
But that’s not all.
50% of listeners say they listen to the entire episode. How often do you watch an entire YouTube video or read an entire article? I bet, not very often. But when it comes to podcasts, most people are staying engaged for the entire episode.
At Kaye Publicity, we pitch our clients to podcasts regularly, and we see the impact it can have. Podcast interviews build trust between listeners and hosts or interviewers in a way that other types of media don’t. If you’re looking to reach a new audience and quickly build trust with that audience, podcasts are the way to go.
That’s why I’m so excited to introduce today’s guest, Angie Trueblood.
As a podcast visibility expert and host of the Go Pitch Yourself podcast, Angie Trueblood knows that the only 'perfect pitch' is the one that leads with value and focuses on building a genuine connection. Whether she is teaching entrepreneurs how to pitch themselves or working behind the scenes to secure opportunities for others, Angie leverages her super-connector powers to grow businesses and build long-lasting relationships.
In this episode, she shares how authors can find which shows to pitch, secure interviews, and make the most out of each podcast appearance.
Connect with Angie:
Resources mentioned