Your Breakout Book

How I Used My Writing Skills to Launch a Literary PR Agency

April 02, 2021 Dana Kaye Season 2 Episode 13
Your Breakout Book
How I Used My Writing Skills to Launch a Literary PR Agency
Chapters
Your Breakout Book
How I Used My Writing Skills to Launch a Literary PR Agency
Apr 02, 2021 Season 2 Episode 13
Dana Kaye

Did you know that when I started Kaye Publicity in 2009, I had zero PR experience? If’ I’m being honest, I don’t think I fully grasped the difference between publicity and marketing, or what the broader public relations umbrella looked like.

So how did I launch a successful book PR agency with zero experience? I relied on my writing skills.

All month long, we’re exploring how authors can put their writing skills to use in their book promotion, and why storytelling is the most powerful tool for attracting new readers. To start, I’m sharing my journey from freelance writer to agency owner, and how what I lacked in PR experience, I made up for with my storytelling abilities.

Resources mentioned:

  • kayepublicity.com
  • kayepublicity.com/yourbreakoutbook
Show Notes

Did you know that when I started Kaye Publicity in 2009, I had zero PR experience? If’ I’m being honest, I don’t think I fully grasped the difference between publicity and marketing, or what the broader public relations umbrella looked like.

So how did I launch a successful book PR agency with zero experience? I relied on my writing skills.

All month long, we’re exploring how authors can put their writing skills to use in their book promotion, and why storytelling is the most powerful tool for attracting new readers. To start, I’m sharing my journey from freelance writer to agency owner, and how what I lacked in PR experience, I made up for with my storytelling abilities.

Resources mentioned:

  • kayepublicity.com
  • kayepublicity.com/yourbreakoutbook