Systems and Tools for Marketing Your Book

You’ve written a book, that’s step one. Step two? Get that book into the hands of thousands of readers. That means, you have to promote.

But you didn’t become an author because you love marketing and publicity. You became an author because you love to tell stories. And now the thought of having to promote your book feels confusing and overwhelming. Perhaps that’s why you’re listening to this podcast?

In my experience, it isn’t always the actual promotion that overwhelms people; it’s all the promotional opportunities available. Should you start a Facebook author page? Should you host a virtual event? What about influencer marketing? And do I need a newsletter?

Today’s episode isn’t about how to market your book. If that’s what you’re looking for, scroll back to previous episodes. There’s plenty to listen to. Today’s episode is about the systems and tools to help you streamline and simplify your marketing process.

Resources mentioned:

• Buffer
• Later
• Hootsuite
• Canva
• MailerLite
• ActiveCampaign
• Mailchimp
• Zapier